This year, I had the chance to talk to many online entrepreneurs from all over the world and listened to their unique business stories. It made me think about how much the online world had changed the rules of business. In this article, I would like to reveal the most important realizations I have made from meeting up with entrepreneurs, and what they can mean for your online career:
Portfolio + connections = new college degree
The idea here is that the online world is moving faster than college programs, which meant it is a personal duty to constantly educate yourself.
You will notice during your online path that no client will ask about your qualifications or background and most even don’t ask about your nationality or where you lived, which seemed to matter even less. An online portfolio and personal connections are the new college degrees.
The best clients can be the ones you never meet.
A lot of common advice dictates to know and meet your clients, but I’m not sure that’s entirely true.
I am not sure about some advices that dictate to know and meet your clients, in my point of view it is not true. The clients I have met in real life actually burned the biz relationship, because of the emerging familiarity and friendship. It felt strange to charge my friends which lowered my rates drastically. In my personal experience, the best paying clients are the ones I have never met, the reason is that we have developed a strictly business-oriented relationship, strengthened by the physical and thus emotional distance.
Seth Godin is wrong — Specialization doesn’t stand up
The marketing guru Seth Godin said that you need to be specialize in something and then become the best. It sounds like an outdated advice from the old offline world, to respond to this I would say that the web age has changed the game. In today’s fast changing world, focusing on one thing only can quickly end in a cul-de-sac for your career.
As an online entrepreneur, you need to be good in a variety of fields, this will allow you to adapt to ever-changing market conditions. The idea of learning a particular skill set and then using it for the rest of your career has become outdated.
Copying can make you very successful–in a foreign market
Remember bloggers creating blogs about how to blog and making money from blogging? That’s so 2010-ish, you might say. Ancient, yes?
That’s completely Wrong.
People often forget that the US is the leader of online innovation, which means trends that are sucked dry in America haven’t even arrived in most countries.
The idea of making a full-time living from your blog is still fresh in many parts of Europe, Asia…etc, that’s why savvy entrepreneurs can still make massive revenue “overseas”. What’s already yesterday’s deal in your world can still be the freshest thing in another part.
— Financial Post (@financialpost) 16 de junio de 2017